Product Designer
UK based · Working remotely
vanessa.deliyanni@gmail.com
+44 7925 800 876
Linkedin
Summary
Product designer with ten years of experience designing digital services, operational systems, and internal tools across a large, complex public-sector organisation.
My work spans service redesign, accessibility and usability evaluation, governance-heavy operational systems, research, and stakeholder influence. I'm strongest in complex environments where design decisions need to be evidenced, defensible, and usable across real operational constraints.
Skills
Design: Product design · Service redesign · Interaction design · Information architecture · Design systems · Accessibility (WCAG 2.2)
Research: User research · Usability testing · Heuristic and accessibility evaluation · Synthesis · Workshop facilitation
Tools: Figma · Axure · Miro · Hotjar · Optimal Workshop · Jira · Confluence · Adobe Creative Suite
Ways of working: Agile delivery · Cross-functional collaboration · Stakeholder influence · Evidence-led design
Experience
Product Designer
London Borough of Camden
London, UK
2013 - Present (design roles from 2016)
Leading the design across a wide range of public-facing services and internal operational systems, in a large organisation with complex governance, legacy platforms, and competing stakeholder needs.
Consistently assigned to the Council's priority programmes, and progressed from customer-facing and insight roles into the most complex and high-stakes design work in the team.
Lead design end to end, from discovery and research through to prototyped, tested, and delivered solutions
Redesign fragmented services and translate complex operational, policy, and governance logic into clear user journeys
Run user research, usability testing, accessibility evaluation, synthesis, and workshops for problem framing, prioritisation, and alignment
Influence product direction, roadmaps, and strategic proposals through evidence-led design and stakeholder engagement
Carry out accessibility reviews that have stopped flawed services going live, including halting the launch of an inaccessible form and producing a detailed page-by-page redesign
Currently leading design on a council-wide AI assistance programme, where early synthesis work reframed the scope and was escalated to senior leadership
Work across services including parking, the council-wide CRM, planning, housing repairs, health and safety, leaseholder services, accessible transport, and a council-wide forms redesign programme
Established shared GDS-based UI standards before Camden had a design system
Earlier career
Graphic designer
Senior Publishing
Boston, USA
2007 - 2008
Design and production roles across brand, marketing, packaging, and print.
Earlier roles across retail, banking, and telecoms gave a grounding in customer-facing service environments before moving fully into design.
Selected work
PCN journey redesign
Redesigned a fragmented parking fine service split across three platforms into a single, accessible journey.
Mapped the end-to-end service and operational logic, and synthesised research to define the design direction
Designed a unified dashboard, a context-aware challenge form, and a digital route for lost PCN recovery where none existed
Built the case for front-end ownership, taken to senior leadership as a proof of concept
Payments platform accessibility and usability evaluation
Led an accessibility and usability evaluation of a third-party payments platform spanning 100+ council payment journeys before launch.
Built the evaluation framework: user needs, test coverage, issue log, and a severity model based on consequence to the user
Identified 102 issues and influenced the supplier to resolve all supplier-owned go-live blockers before launch
Recognised internally as a strong example of accessibility evaluation and supplier assurance
Caution Register
Designed a council-wide staff safety system supporting incident reporting, multi-role approvals, appeals, and annual reviews.
Designed role-based journeys, permissions, and a governance-safe restricted notes solution shaped by user testing
Solved a critical safety risk by centralising search in the CRM, preventing a "no result" from being mistaken for "no risk"
Adopted across multiple services and extended after handover, including the annual review workflow
Education
School of the Museum of Fine Arts
Certificate in Graphic Design
Boston, USA
2005 - 2007
Omiros Technical Institute
Computer Systems and Applications Support
Athens, Greece
1999 - 2002
Additional
Bilingual in English and Greek
Liberty Create Low-Code Builder Certification