Vanessa Deliyanni
Senior Product Designer
UK based · Remote
Work authorisation: EU · UK · US
Profile
Senior Product Designer with 10 years in UX and product design, backed by earlier experience in product ownership, customer insight and graphic design.
I turn complex rules, operational systems and high-stakes services into clear, trustworthy products, using evidence and systems thinking to shape the problem and carry decisions through delivery. Recent work includes accessibility-led launch decisions and AI-assisted prototyping.
Core expertise
Experience
Product Designer
London Borough of Camden
London, UK
2016–Present
Designed public-facing services and internal operational products across complex rules, legacy platforms and high-consequence workflows, often as the sole Product Designer in multidisciplinary teams.
Pre-launch design review · Turned a late request for design sign-off into an evidence-led redesign, securing leadership backing to resolve critical usability and accessibility blockers before release.
Used service mapping and team research to refocus the programme on Lost PCN, where 98.5% of 2,000 baseline calls were classified as avoidable.
Improved the live journey while designing and prototyping one connected experience across the website and two supplier systems, helping align Product, Engineering and service leadership on a technically feasible front-end direction.
Translated BA-led process and permission rules into a connected CRM and case-management experience across roles, then carried core workflows through research, user testing and build before handover.
Defended CRM-only person and address lookup so “no result” could not be mistaken for “no risk”. The product later launched to Face to Face and expanded to Registrars.
Led the accessibility and usability evaluation for a third-party platform replacing more than 100 payment journeys, mapping representative coverage and defining severity by user consequence.
Classified and retested fixes until all 4 supplier-owned blockers passed; kept 2 Stripe-owned blockers visible as documented residual risks for launch.
Used Lovable to build working guided self-service and scripted chat routes around the same task, verification rules and outcome, making the interaction choice testable rather than theoretical.
Created a concrete foundation for later user research while keeping deterministic service rules in control of verification. The prototypes remained untested at handover.
Earlier relevant experience
Digital customer experience, including product-owner responsibilities, and customer service · London Borough of Camden · 2013–2016
Graphic design and production experience · Boston, USA · 2007–2011
Education and training
School of the Museum of Fine Arts
Certificate in Graphic Design
Boston, USA
2005–2007
Omiros Technical Institute
Computer Systems and Applications Support
Athens, Greece
1999–2002
Relevant training
Liberty Create low-code developer training
Tools and languages
Design and prototyping · Figma (variables and component libraries) · Axure · Framer · Chrome DevTools
Research and collaboration · Miro · Optimal Workshop · Hotjar
AI-assisted building · Lovable · Codex
Languages · English · Greek